copyright ©1994-now EGBG - martijn engelbregt
dutch | english | swedish | hebrew | belgian | finnish | italian | estonian | french | german
The Direct Marketing sector
regards the telephone as one of its most successful tools. Consumers
experience telemarketing from a completely different point of
view: more than 92% perceive commercial telephone calls as a
violation of privacy.
Telemarketers make use of a telescript - a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance.
BUY THE BOOK
more EGBG work
copyright ©1994-2005 EGBG - martijn engelbregt
nieuwe uilenburgerstraat 5, 1011 lm amsterdam, the netherlands, e-mail:
phone: 0031.20.6208784, fax: 0031.20.6209573, mobile: 0031.6.26082709